POPCULTURED

The American dollar is in bad need of a makeover.

Organized by creative strategy consultant Richard Smith, the Dollar ReDe$ign Project is soliciting ideas for the dollar bill of the future.

The leading vote-getter for this year's competition (pictured above) was submitted by British duo Dowling Duncan, which features a unique vertical design.

Why a vertical format? "When we researched how notes are used we realized people tend to handle and deal with money vertically rather than horizontally," they note on the Dollar ReDe$ign Project's website. "You tend to hold a wallet or purse vertically when searching for notes. The majority of people hand over notes vertically when making purchases. All machines accept notes vertically. Therefore a vertical note makes more sense."

Read more on this at HuffingtonPost.com.